Founders and small team dem
Di idea wey you keep dey describe for pub deserve one afternoon
Everybody get three or four. One of dem don survive to dey described out loud for one year, and dat one na stronger signal pass most market research, and dem still never build am — because to build am mean say two weeks of setup go happen before di first interesting thing go happen.
Di usual shape: two good evenings on di name and di landing page, one on di domain and DNS, one wey dem lose to one mail provider wey want verified domain, one on one analytics tool wey dem no go ever open again, and then two weeks wey nothing happen because di next task dull and Tuesday don long.
Nothing inside dat list na di idea. Na di tax, and dem dey pay am inside di only currency wey one founder wey get job truly get: consecutive evenings wey energy still dey inside dem.
Wetin one afternoon buy instead
One paragraph inside, and before di afternoon finish, one named, branded product don dey with one published site, one dashboard, working machinery behind am, one inbox wey dey catch replies, one campaign wey dey fly and one blog with im first post up.
Wetin dat one mean be say di first evening wey truly interesting na di first evening — di one wey you send di link to eleven people wey fit be di customer and read wetin dem talk. Dat evening usually dey happen for month three, if e happen at all, and na di one wey decide everything.
Di part wey surprise people: di strongest signal no be di sign-ups. Na how you feel about di written description when you read am back. Plenty of one-year-old ideas no fit survive dem own case when dem argue am well, and to find dat out on one Saturday afternoon na gift.
- 114:00 — di ideaTwo paragraphs about one marketplace wey small bakeries dey buy supplies together.
- 214:07 — di caseName, mark, palette, and one thousand words wey dey argue for am. Di margin story no correct; dem don correct am.
- 314:35 — e don existSite don live. Dashboard don arrange. Order-to-invoice workflow dey run.
- 414:55 — point am outsideCRM don stand, first e-mail don go reach forty bakers wey you sabi already, blog plan dey run.
- 519:40 — di first replySomebody ask whether e cover packaging too. Dat one na product decision, and now na Saturday own.
- ·Di cost of make you no get am rightOne afternoon. Na wetin make am possible to no get am right on purpose, quick-quick, four times.
One afternoonReal replies, no be survey
You no need co-founder for di boring eighty per cent.
Wetin you no dey do
Six evenings wey you fit keep
You no need choose stack
No comparison of four site builders, three mailers and two CRMs, each one with free tier wey go stop exactly where you need am. Di stack don already decide, and na one company get am.
No verification queue
Di mailer no need verified domain, di SMS gateway no need registered sender, and di payment account no need one week. Dem dey there already, for di account wey you sign into.
No integration evening
Nothing to connect, because nothing dey separate. Di CRM don already know about di site, di campaign don already know about di CRM, and di dashboard don already know about all of dem.
No copy-paste drift
Dem write di description once. Di site, di dashboard labels, di campaign and di blog plan all read di same document, so di pitch no go quietly turn to three different pitches.
No measurement debt
Dem put di board up before di first visitor, so month one get numbers. Di other way na to find out for month five say dem no ever record anything.
No twelve renewals
One account, one wallet, one invoice. No be eight subscriptions with eight renewal dates, three of dem wey you go forget to cancel for di idea wey no work.
To no get am right four times a year, on purpose
Di real change no be say one idea dey build faster. Na say di correct number of ideas to run stop to be one. When one test cost one afternoon and €490 instead of one quarter and your savings, to run four for one year na reasonable thing for person wey get job — and four honest tests pass one heroic commitment for almost every measure wey matter.
E still make am easy to stop, and na di part wey nobody dey advertise. Idea wey you spend one quarter on top dey very hard to abandon when di evidence come. Idea wey you spend one afternoon on top, you fit close am without ceremony, and use di afternoon for di next one.
Di honest caveat: none of all dis one make idea good, and none of dem dey sell for you. Wetin e remove na di two weeks between when di idea come and when you find out. Everything after dat one still be di hard part, and e still be your own.